For the past year now I've been predicting that within the next ten Google will 'take over the world'. Most people I tell this two think I'm crazy and this will never happen saying that Google is the best company ever and they will never turn evil. I tend to disagree.
Let me take just a few minutes to explain why I think this, and then at the bottom of this entry is a link to a flash video I found today with someone else thinking the same thing.
Facts - Google owns:
- Google is the most used search engine
- Gmail, while maybe not the most used email provider (maybe it is now?) it is definitely the most highly desired
- Orkut, while mostly blown over now is still a thriving social network site
- Google News is viewed as a #1 news site for many people
- Blogger is one of the leading blog sites and blogs are all over the news these days
- Keyhole offers a satalite imageing service
- Google Desktop Search
- Google Adsense - probably the most widly used advertising on the web these days (used even on this website although I haven't seen any return yet)
- And much much more, plus all the things normal people like myself have come up with such as the random google image in the right sidebar.
My point to all of this is the following:
Through GMail Google stores and never deletes your email. They catalog it and can do a LOT with that data. With time google can write robots to parse the data to find out every bit of data about you, who you know, what you talk about, etc. Gmail bundled with Orkut Google really has a solid grip on your social network with more detail and structure than email alone. Google knows who email@example.com really is, where he lives, what his passtimes are, etc and can link it up with your email conversations. Now to get even further into your life they have the Google Desktop Search which has already been called on being invasive bypassing security on people's PC's and cataloging files that it shouldn't.
Step back for a second, Google now knows who you know, what you talk about, details about every person, everything you say on your computer, what files you have, what is in each file, basically all of your Digital Data. Oh, also if you use the google search bar (IE plug-in) in advanced mode (default.. plus ohh! I want advanced features....) they track every webpage you go, although the desktop search tool does that as well. 0wned.
Next we start to see Google's current revenue. Blogs, Keyhole, Adsense. Wow, if the inflated stock doesn't make them enough $$$ then this sure helps. Although I don't believe Google charges for blogger right now they are setting themselves up for it in the future if blogging ever takes off as a legitimate news source... News.. Google news is one of the most used news services to gather news from many sources, sorted automatically for relevance...
Now, just think if Google DID want to turn evil (assuming they aren't already) how much of the market they already own. In the 90's people switched search engines all the time, but moving email providers, etc is a lot harder to do. In a few more years they'll have people so dependant on them and their products just like Microsoft people will be stuck with Google for better or.. worse.
More info on Google being evil is at google-watch.
Wow, well this was supposed to be a very short blog entry promoting a clip I saw today but I had to get my rant over with. Other then the Google-watch site thatís been around for a while, today on mefi I stumbled into a 10? min flash movie someone made giving a detailed rundown of a possible scenario that Google might take in the coming years towards world domination. I personally haven't come up with a scenario myself, and I am uncertain if this one is how its going to happen, but I was happy to see that others feel the same way as I do, that within the next ten years Google will takeover the world, or in this movie, the media forcing the New York Times offline.
Please take the time to watch this movie, and ignore the somewhat cheesiness of it. I really think they are being insightful and this COULD happen.